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Curriculum
BCC 300 Foundations in
Corporate Communication
This course integrates and
summarizes the evolution of communication as it relates to how we interact in
business situations today. Using a theoretical foundation, students will be
able to practice and apply the changes in the communication methods used today.
Basic writing, presentation and interpersonal communication skills will be
addressed.
BCC 310 Effective Writing for
Business Communication
This course covers effective
business writing as an integral part of the managerial communications process.
Writing strategies to produce concise letters, executive summaries, memos,
emails, newsletter articles, as well as engaging PowerPoint presentations, are
presented. Topics covered are writing as a management tool; audience analysis;
and the process of outlining, writing and editing. The elements of successful
writing in an electronic environment are also discussed along with the impact
of technology on business communications.
BCC 320 Corporate
Presentation & Persuasion
This course examines the art
of persuasion and improving presentation skills. The student will learn the
elements of how to effectively deliver presentations to a variety of audiences.
Topics covered include design and delivery, the art of persuasion, advanced
presentation techniques, non-verbal communication, meeting management
strategies and how to use technology for successful presentations.
BCC 330 Public Relations
& Media Communications
This course exposes the
student to different kinds of communications/writing projects encountered in
corporate settings, each calling for different styles of writing and production
techniques. Applications may include video scripts, speeches, newsletters,
press releases, position papers, pitch letters and writing for/to various
publics. Emphasis is placed on the nature of corporate image and reputation,
investor relations and communicating with diverse publics. The student will
develop a public relations campaign involving a variety of these media.
BCC 340 Understanding the
Business Environment
This course provides an
understanding of the language of business, how a business works and how to
communicate this business acumen through various functions of an organization.
The business functions of accounting, finance, management and marketing are
explored. Emphasis is placed on business terminology and concepts to enable the
student to identify functional problems, investigate alternative solutions and
to be able to communicate those solutions to appropriate departments.
BCC 350 Organizational
Culture and Leadership
This course will examine
effective communications from a leadership perspective. Topics will include
positive and negative feedback, staff reviews, conducting interviews,
negotiating, mentoring staff, employee development and mediating employee
disputes. Students will apply strategies to use communication to achieve goals
and objectives of the organization and will examine how communication flows
through an organization and learn how to assess an organization’s communication
hierarchy through cultural and communication audits.
BCC 400 Global Communication
in the 21st Century
This course studies the
interrelationships between communications and social, political, economic and
cultural factors that affect global communications. Topics include
cross-cultural communication differences within the workplace, global customs,
international money and banking, language differences, technology, and
conducting business globally while understanding social and political climates.
BCC 420 Marketing &
Design Principles
This course examines
marketing and advertising design principles and their application in the
business environment. Emphasis is placed on the communication tools available
to promote a product or service to target customers. Web page design,
newsletters, billboards, posters, other printed materials and other forms of
advertising are presented in this course.
BCC 430 Legal and Ethical
Issues in Corporate Communication
This course examines legal
and ethical issues and ethical decision-making strategies and responsibilities.
Topics include crisis communication, judicial issues, disclosure and
confidentiality concerns, fair practices in business competition, international
law, cyber law, intellectual properties, and regulatory impact. Students will review issues relating to
professional and legal conduct as well as specific laws that apply to
corporate, non-profit, government and political arenas.
BCC 440 Strategic
Communication
This course identifies key
situations that require specialized communication. Through the development of a
crisis plan, students will be able to analyze critical situations (e.g.,
disaster recovery, power outages, organizational change) that are identified
today as key areas for these plans. Current plans that are being used will be
analyzed to help students in the development of critical procedures that will
allow the organization to handle any situation that may threaten its well-being
or brand.
BCC 490 Capstone Experience
in Corporate Communication
This capstone course requires
integration and application of the knowledge, theories, skills and techniques
acquired throughout the program. The student will conduct an internal audit of
an organization, applying research and development techniques learned, to develop
an in-depth project focusing on practical corporate communications issues or
opportunities specific to improving communication within organizations.
ORG 410 Organizational
Communication for Managers
Focuses on the theoretical
framework for improving communication within the organization. Topics for the
course include needs assessment, working with data analysis, training and
structured experiences, technology in the organization, organizational
development and intervention, managing feedback, crisis communication, dealing
with conflict, and the change process. Through an ongoing group project,
students will develop a comprehensive communication audit. This audit presented
both in written and oral forms will include a complete analysis of an
organization’s communication and specific recommendations for improvement.
Curriculum is subject to change.