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Course Requirements – Advertising

Major in Advertising

Advertising Core: (24-27 credits)

ADV 201 Introduction to Advertising
ADV 220 Advertising Strategies (PreReq: ADV 201)
ADV 230 Advertising Copywriting
      (PreReq: ENG 101; ENG 102; ADV 201; ADV 220 or permission of instructor)

ADV 325 Social Media Management (PreReq: MKT 210/BUS 233)
ADV 330 Writing for Digital Media (PreReq: MKT 210/BUS 233)
ADV 440 Brand U (PreReq: BUS 233; ADV 201; ADV 230 or permission of instructor)
ADV 450 Internship in Advertising
      (PreReq: ADV 220; ADV 230; Senior Status or permission of instructor) (3-6 credits)

ADV 496 Senior Seminar in Advertising
      (PreReq: ADV 220; ADV 230; Senior Status or permission of instructor)

Art Core: (6 credit hours)

ART 115 Applied Design I
ART 215 Applied Design II

Business Core: (9 credits)

MKT 210/BUS 233 Marketing Principles
MKT 340/BUS 357 Consumer Behavior (PreReq: MKT 210/BUS 233)
MKT 410/BUS 369 Marketing Research (PreReq: MKT 210/BUS 233)

English & Communication Core: (6 credits)

ENG 201 Business Writing (PreReq: ENG 101) (WI)
COM 380 Persuasion (PreReq: COM 102; COM 103)

Social Science Core: (6 credits)

PSY 310/SOC 310 Social Psychology (PreReq: PSY 100 or SOC 100)
PSY 312 Positive Psychology

Courses Required in Other Disciplines: (9 credits)

MGT 330/BUS 315 Management and Business Ethics (WI, MC II)
CIS 110 Microcomputer Applications: Spreadsheets
COM 102 Public Speaking

Mission Core: (6 credits)

INT 105 Culture & The Common Good (MC I)
(3 hours met through MGT 330/BUS 315 in Business Core)

Foundations:  (18 credits)

ENG 101 Composition I
ENG 102 Composition II (PreReq: ENG 101)
GOV 101 U.S. & MO Constitutions (1 credit)
INT 199 Information navigation and Evaluation (1 credit)
MTH 115 Introduction to Statistics (PreReq: MTH 095 or equivalent)
*Foundations Requirements also met above with CIS 110, COM 102, and ENG 201

Pillars: (18 credits)

Social & Behavioral Sciences

             PSY 100 Introduction to Psychology
             OR
             SOC 100 Survey of Sociology

Select five courses from these six Pillars (maximum one course from each Pillar); see "purple sheet" for specific course listings:

  • History
  • Philosophy
  • Literature
  • Fine Arts
  • Life Science
  • Physical Science

Bridges: (3 credits)

Met above with PSY100 or SOC 100

Other Graduation Requirements: (3 credits)

Religion or Theology

Writing Intensive Requirement: (6 credits - one above 200 level)

Met above with ENG 201 and MGT 330/BUS 315

Minors for Advertising Major include Graphic Design, Marketing, Communication, and Professional Writing.  For information consult your advisor.