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Marketing Major
Marketing is a vital business process used by all organizations – for-profit, nonprofit and government agencies – to provide consumers with need-satisfying goods and services. It occurs in almost every occupational field and aspect of business – from research, design and promotion to pricing and delivery to the customer. It’s not surprising that companies heavily invest in marketing and employ a significant amount of people to develop and implement their strategies.
A degree in marketing is one of the most versatile you can choose because it offers such a wide variety of career opportunities. It also tends to be less affected by the state of the economy. The U.S. Department of Labor predicts that overall employment in the marketing industry is expected to increase by 13 percent through 2018.
Why Marketing with Fontbonne?
Fontbonne’s marketing degree, offered through the Eckelkamp College of Global Business and Professional Studies, will give you the skills and competence to confidently pursue your career interests. You’ll learn how to analyze consumer behavior; develop models for new product introduction and brand management; identify new target markets, opportunities, and competitive advantages; develop a proficient marketing plan; and conduct and analyze marketing research.
Our business department will help you establish an internship where you can apply classroom knowledge in professional settings, establish community contacts and gain valuable work experience.
What Can I Do with My Degree?
With the flexibility that a degree in marketing brings, you can choose from a variety of career paths, such as sales, marketing research, communications, management, advertising, public relations or promotions. You may be employed in an in-house corporate position, an outside firm assisting clients with marketing needs, or even a nonprofit or government agency. Moving up to management-level positions is also a realistic expectation.
You could land a job at a company promoting their products or services to customers, communicating with internal constituents, or conducting research. You could also work for an advertising agency or public relations firm creating publicity and ad campaigns for clients, a promotions company creating sponsorships and contests for employees or customers, or a market research firm.
Questions? Contact Admissions: (314) 889-1400 or (800) 205-5862 | fbyou@fontbonne.edu
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