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Course Requirements

Major in Marketing

Business Core: (36 credits)

BUS 102 Business Components Assessment (0 credit)
BUS 202 Principles of Macro Economics (CoReq: BUS 102) (3 credits)
BUS 205 Financial Accounting (CoReq: BUS 102; PreReq: MTH 105) (3 credits)
BUS 207 Managerial Accounting (PreReq: BUS 205) (3 credits)
BUS 230 Management Principles (CoReq: BUS 102) (3 credits)
BUS 233 Marketing Principles (CoReq: BUS 102) (3 credits)
BUS 241 Business Law (3 credits)
BUS 315 Management & Business Ethics (WI, MC II) (3 credits)
BUS 325 International Business (PreReq: BUS 202) (3 credits)
BUS 343 Managerial Finance (PreReq: BUS 205) (3 credits)
BUS 362 Entrepreneurship (PreReq: BUS 230) (3 credits)
BUS 387 Production/Operations Management (PreReq: BUS 230, MTH 115) (3 credits)
BUS 463 Quantitative Analysis in Business (PreReq: MTH 115, CIS 110) (3 credits)

Marketing Core: (15 credits)

BUS 336 Advertising Principles (PreReq: BUS 233) (3 credits)
      OR ADV 201 Introduction to Advertising (3 credits)
BUS 350 International Marketing (PreReq: BUS 233) (3 credits)
BUS 357 Consumer Behavior (PreReq: BUS 233) (3 credits)
BUS 369 Marketing Research (PreReq: BUS 233) (3 credits)
BUS 400 Marketing Management (PreReq: Senior Status; BUS 230; BUS 233) (3 credits)

Marketing Electives-choose four: (12 credits)

ADV 325 Social Media Management (PreReq: BUS 233) (3 credits)
ART 218 Digital Imaging (3 credits)
ART 302 Designing for the Web (3 credits)
BUS 334 Retail Management (PreReq: BUS 233) (3 credits)
BUS 356 Principles of Selling (PreReq: BUS 233) (3 credits)
BUS 359 Industrial/Organizational Marketing (PreReq: BUS 233) (3 credits)
BUS 377 Case Studies/Readings in Marketing (PreReq: BUS 233) (3 credits)
BUS 485/484 Internship/Practicum in Business Administration (PreReq: Junior or Senior Status) (3 credits)
COM 430 Argumentation and Devate (PreReq: COM 102) (3 credits)
       OR COM 380 Persuasion (PreReq: COM 102 of COM 103) (3 credits)
COM 250 Public Relations (PreReq: COM 103; ENG 101) (3 credits)
COM 260 Introduction to Mass Media (3 credits)
SPT 350 Sports Marketing (PreReq: SPT 101) (3 credits)

Course Required in Other Disciplines: (16 credits)

CIS 110 Microcomputer Applications: Spreadsheets (3 credits)
COM 102 Public Speaking (3 credits)
ENG 201 Business Writing (WI) (PreReq: ENG 101 or equivalent) (3 credits)
MTH 105 College Algebra (PreReq: MTH 091 and MTH 095) (4 credits)
MTH 115 Introduction to Statistics (PreReq: MTH 093 and MTH 095) (3 credits)

Mission Core: (6 credits)

INT 105 Culture & The Common Good (MC I) (3 credits)
(3 hours met through BUS 315 in Business Core)

Foundations:  (18 credits) 

ENG 101 Composition I (3 credits)
ENG 102 Composition II (PreReq: ENG 101) (3 credits)
GOV 101 U.S. & MO Constitutions (1 credit)
INT199 Information Navigation and Evaluation (1 credit)
*Foundations Requirements also met above with CIS 110, COM 102, ENG 201, MTH 105, and MTH 115

Pillars:  (18 credits)

Social & Behavioral Science
                PSY 100 Introduction to Psychology (3 credits)
                OR
                SOC 100 Survey of Sociology (3 credits)

Select five courses from these six Pillars (maximum one course from each Pillar); see “purple sheet” for specific course listings:

  • History
  • Philosophy
  • Literature
  • Fine Arts
  • Life Science
  • Physical Science

Bridges: (3 credits)

Met above with PSY100 or SOC100

Other Graduation Requirements: 

Religion or Theology course (3 credits)            

Writing Intensive Requirement (6 credits – one above 200-level)

Met above with ENG 201 and BUS 315