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Course Requirements
Major in Advertising
The following specific general education courses are required for this major:
MTH 115 Introduction to Statistics (3 credits)
PHL 221 Business Ethics (3 credits)
The following specific general education courses are highly recommended for this major:
ACS 100 Introduction to American Culture Studies (3 credits)
ART 155 Art Appreciation (3 credits)
CIS 111 Microcomputer Applications: Database (3 credits)
COM 102 Public Speaking (3 credits)
ENG 260 American Literary Tradition: Since Whitman (3 credits)
PHL 260 Contemporary Moral Issues (3 credits)
SOC 100 Survey of Sociology (3 credits)
HST- one of the following:
HST 105 Introduction to American History I (3 credits)
HST 106 Introduction to American History II (3 credits)
HST 340 American Social History (3 credits)
Courses Required in the Major
The advertising major includes a minimum of 50 credit hours (50 percent of which must be completed at Fontbonne) comprised of the following:
Advertising Core: 15 credit hours
ADV 201 Introduction to Advertising (3 credits)
ADV 301 Advertising Strategies (3 credits)
ADV 320 Advertising Copywriting (3 credits)
ADV 450 Internship in Advertising (3-6 credits)
ADV 496 Senior Seminar in Advertising (3 credits)
(capstone requirement)
Art Core: 6 credit hours
ART 115 Graphic Design I (3 credits)
ART 215 Graphic Design II (3 credits)
Business Core: 9-12 credit hours
BUS 233 Marketing Principles (3 credits)
BUS 357 Consumer Behavior (3 credits)
BUS 369 Market Research (3 credits) (Alternative course: see PSY 330)
PHL 221 Business Ethics (3 credits)
Communication Core: 6 credit hours
COM 260 Introduction to Mass Media (3 credits)
COM 380 Persuasion (3 credits)
Social Science Core: 6-9 credit hours from any two or three of the following:
PSY 250 Cross-Cultural Psychology (3 credits)
PSY 330 Research Methods for the Behavioral Sciences (3 credits) (Alternative course: see BUS 369)
SOC 235 Social Stratification (3 credits)
SOC 265 Diversity and Social Justice (3 credits)
PSY 310/SOC 310 Social Psychology (3 credits)
SOC 350 Social Theory (3 credits)
Elective Core: 6 credit hours from any two of the following:
(A course may not be used for two cores)
ACS 200 America Abroad (3 credits)
COM 240 Cross-Cultural Communication (3 credits)
COM 351 Small Group Communication (3 credits)
COM 430 Argumentation and Debate (3 credits)
PSY 200 Developmental Psychology (3 credits)
PSY 310/SOC 310 Social Psychology (3 credits)
SOC 235 Social Stratification (3 credits)
SOC 265 Diversity and Social Justice (3 credits)
SOC 350 Social Theory (3 credits)
SPN 101 Spanish I (3 credits)
SPN 102 Spanish II (3 credits)
SPN 314 Spanish for Commerce (3 credits)
WGS 101 Introduction to Women’s Studies (3 credits)
Concentrations for the Major in Advertising
Design Concentration: 15 credit hours
ART 218 Digital Imaging (3 credits)
ART 280 Photography (3 credits)
ART 302 Designing for the Web (3 credits)
ART 315 Graphic Design III (3 credits)
ART 3XX or ART 4XX (3 credits)
Marketing and Research Concentration: 15-16 credit hours
BUS 230 Management Principles (3 credits)
BUS 369 Market Research (3 credits)* may not be applied to both the advertising major and concentration requirements
BUS 400 Marketing Management (3 credits)
PLUS two of the following (or three as applicable—
see asterisk [*] above)
BUS 3XX (see advisor for recommendation)
BUS 4XX (see advisor for recommendation)
PLUS one of the following:
COM 250 Principles of Public Relations (3 credits)
HES 307 Fashion Behavior and Forecasting (3 credits)
HES 309 Fashion Merchandising Strategies I: Visual
Merchandising and Store Planning (4 credits)
HES 310 Fashion Merchandising Strategies II: Promotion in the Merchandising Environment (4 credits)
Writing Concentration: 15-16 credit hours
COM 250 Principles of Public Relations (3 credits)
ENG 208 Newspaper Workshop (1-3 credits)
ENG 309 Journalism: Reporting and Editorial Writing (3 credits)
ENG 310 Journalism: Feature Writing and the Interview (3 credits)
PLUS a minimum of one of the following:
ENG 311 Writing Poetry (3 credits)
ENG 312 Writing Short Fiction (3 credits)
ENG 313 Writing the One-Act Play (3 credits)