The advertising major is a multidisciplinary major which will enable students to succeed in an entry-level advertising position or in a graduate program or professional school for advertising. The major includes coursework in advertising, business, oral and written communication, art/graphic design, and the social sciences. To strengthen expertise in a given area, students are encouraged to add a concentration in design, marketing and research, or in writing.

General Education Requirements

The 42 credit hours of general education requirements are presented in the academic information section in this catalog. A course that meets a general education requirement may also meet a course requirement in the major.

The following specific general education courses are recommended for this major:

• ART 155 Art Appreciation (3 hours)
• CIS 111 Microcomputer Applications: Database (3 hours)
• COM 102 Public Speaking (3 hours)
• ENG 260 American Literary Tradition: Since Whitman (3 hours)
• MTH 115 Introduction to Statistics (3 hours)
• PHL 260 Contemporary Moral Issues (3 hours)
• PHL 221 Business Ethics (3 hours)
• HST 340 American Social History (3 hours)
• PSY 100 Introduction or Psychology (3 hours)
      OR
• SOC100 Survey of Sociology (3 hours)
  

Courses Required in the Advertising Major

The advertising major includes a minimum of 45 credit hours (50 percent of which must be completed at Fontbonne) comprised of the following:

Advertising core: 12 semester credit hours

• ADV 201 Introduction to Advertising (3 hours)
• ADV 301 Advertising Strategies (3 hours)

UNDERGRADUATE PROGRAMS

• ADV 450 Internship in Advertising (3 hours)
• ADV 496 Senior Seminar in Advertising (3 hours) (capstone requirement)
  

Art Core: 6 semester credit hours

• ART 115 Graphic Design I (3 hours)
• ART 215 Graphic Design II (3 hours)
  

Business core: 6 semester credit hours

• BUS 101 Introduction to Business Administration (3 hours)
• BUS 233 Marketing Principles (3 hours)
  

Communication core: 9 semester credit hours

• COM 206 Introduction to Mass Media (3 hours)
• COM 380 Persuasion (3 hours)
• ENG 304 Advanced Writing: Creative Non-fiction (3 hours)
  

Social Science core: 6 semester credit hours

• PSY 330 Research Methods for the Social Sciences (3 hours)
• SOC 310 Social Psychology (3 hours)
  

Plus any two of the following:

• COM 370 Communication Theory (3 hours)
• COM 430 Argumentation and Debate (3 hours)
• HES 245 Problems in Environmental Design (4 hours)
• PER 314 Multicultural Experiences in Performance (3 hours)
• PSY 200 Developmental Psychology (3 hours)
• PSY 310 Social Psychology (3 hours)
• SOC 265 Race and Ethnic Relations (3 hours)
  

In addition, the student must satisfactorily develop a portfolio of work throughout the advertising coursework which consists of an assignment from each required course and a written reflection on the relevance of the assignment to advertising. The submission of the portfolio is part of the ADV 496 Senior Seminar in Advertising capstone requirement.

Baccalaureate Degree Requirements

The requirements for all undergraduate degrees are listed in the academic policies and regulations section in this catalog.
The following requirements are specific to the general studies major:

• Courses used to meet general education requirements may not be used to meet the general studies requirements.
• The religion requirement for graduation may not be used to meet a requirement for the interpretation of various environments’ category.
• The three courses that satisfy each of the four categories that comprise the general studies major are chosen in consultation with the academic advisor, as is the capstone requirement. These courses may be courses listed as general education requirements (GER) but not used to meet the GER, as well as courses that focus on content covered in the liberal arts and sciences.
• Each course must be completed with a minimum grade of C-, but the student must have achieved a minimum cumulative grade point average of 2.0 on a 4.0 scale at the times of application for major approval and application for a degree.
• At least 15 (preferably 21) of the specified 36 credit hours required for the major in general studies must be from upper division (300/400) courses and must be completed at Fontbonne.

Major Approval is required by the end of the sophomore year. For transfer students, major approval is required at the beginning of the second semester at Fontbonne.