August A. Busch IV, president of Anheuser-Busch, Inc., spoke to a packed house at Fontbonne University Sept. 21, sharing his insight into the competitive and ever-changing adult beverage industry.
Busch made his first appearance at the university as part of the Fontbonne University Business Department Speaker Series. He discussed brand positioning, marketing strategies and the global marketplace.
"In a world of changing attitudes and cultures, we must be willing to change as well," Busch said. In addition to the world's largest-selling beers, Budweiser and Bud Light, the company's expanding portfolio now includes import and craft beers and rapidly growing non-alcohol energy drinks. The company is even experimenting with spirits-based beverages.
"At Anheuser-Busch, we believe that our success is only limited by our ability to come up with new ideas and develop innovative solutions to the opportunities and challenges we face. The challenges we face today energize us and excite us," he said.
A capacity audience, including many in the international MBA program, as well as faculty and staff attended the presentation, which featured several recent television commercials and a question and answer session.
"We were thrilled to have Mr. Busch at our university because it gave our students a chance to hear keen insights directly from someone who is highly successful and motivated in a global business endeavor," said Dr. Dennis Golden, president of Fontbonne University.
Busch was named president of Anheuser-Busch, Inc., in 2002. In his more than 20 years with the company, he has experience in every discipline of the beer business - brewing, packaging, shipping, marketing, business planning and management. Through his leadership, the company has grown to nearly a 50 percent market share.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is also one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans.