St. Louis Blues CEO Peter McLoughlin will address Fontbonne University students, faculty and staff on Thursday, April 19, as part of the Sports Management Speaker Series.
McLoughlin was named chief executive officer of St. Louis Blues Enterprises, a newly formed division of the St. Louis Blues and Scottrade Center operation on July 6, 2006. He comes from Anheuser-Busch Companies, Inc., where he served as the vice president of corporate media.
St. Louis Blues Enterprises will encompass all non-hockey operations, including sales, marketing and finance, with an eye toward growth opportunities and new business for the Blues and Scottrade Center.
During his 21 years at Anheuser-Busch, McLoughlin played a major role in the strategic development and execution of national and local media plans on behalf of the company. He helped lead negotiations for national broadcast media placement; local media buying, including sports team sponsorships and stadium signage; Internet media strategies; international media strategies; and media research.
Prior to joining Anheuser-Busch, McLoughlin spent more than six years at NBC. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming such as Major League Baseball, the NFL, NCAA basketball, the World Series and the French Open tennis tournament. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a 1979 graduate of Harvard University, where he earned a degree in English Literature.
Peter and his wife Kelly have five children and reside in St. Louis.
The event will be held at the Fontbonne University Library in the Lewis Room on Thursday, April 19 from 12 - 1 p.m.
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