Strategic Communication Minor
Required Courses for the Strategic Communication Minor (18 credits)
A student must successfully complete, at Fontbonne, a minimum of 50 percent of the credit hours required for the minor.
Choose one of the following:
- COM 101
Communication in Everyday Life3 credits
In this introductory course, students will learn about core concepts and contexts of study in the field of Communication, critically consider the role of communication in their everyday lives, and develop and deliver formal speeches. Topics covered include communication in personal relationships, communication in the workplace, mediated communication, and informative and persuasive speaking.
- COM 102
Public Speaking3 credits
Acquaints the student with a sound approach to the preparation and delivery of informative and persuasive speeches. Students will study the fundamentals of organization, outlining, and supporting materials and apply these principles in the planning and delivery of several speeches before the class. Open to all students.
Plus the following courses:
- COM 280
Social Media Communication3 credits
A theoretical and practical study of social media communication with a focus on current platforms such as YouTube, Facebook, and Twitter. Students will come to learn about and critically evaluate the role of social media in various communication contexts that may include relationships, politics, public relations, and journalism. Students will also practice employing social media communication toward specific goals.
- COM 295
This course will introduce students to persuasion theory and research. Students will examine the psychology behind persuasion, the ethics of persuasion, persuasive strategies and appeals, and how persuasion operates in a variety of contexts. During Presidential election years, this course may be offered as Political Persuasion.
- COM 299
Message Analysis Strategies3 credits
In this course students will learn how to critically analyze, interpret, and evaluate rhetorical messages in public discourse as well as to construct critical arguments about them. Students will learn to use a variety of rhetorical methods and perspectives to analyze the persuasive nature of communication artifacts such as songs, movies, advertisements, speeches, photographs, and public spaces. By reading works of rhetorical criticism, engaging in class discussion, and writing and presenting critical essays, students will consider the constructed nature of public discourse in a variety of contexts. Prerequisites: ENG 101; ENG 102.
- COM 340
Principles and Ethics of Strategic Communication3 credits
This advanced course in public relations will build on the student’s knowledge of principles and theories. Students will examine public relations cases and determine the elements that either created success or failure for the participants. In addition, each student will be afforded the opportunity to work with a nonprofit organization to create a comprehensive public relations campaign. Prerequisite: COM 250.
- COM 350
Organizational Communication3 credits
Focuses on the theoretical framework for improving communication within the organization. Topics for the course include needs assessment, working with data analysis, training and structured experiences, technology in the organization, organizational development and intervention, managing feedback, and dealing with
conflict and change. Through an ongoing group project, students will develop a comprehensive communication
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