A marketing degree is one of the most versatile majors you can choose because it offers you a wide variety of career opportunities. From entrepreneurs and small business owners to the largest multinational corporations, nearly every organization relies on marketing as a key part of their strategy for success. At Fonbonne, you will be prepared to be a leader in the field, with an ethics-based curriculum that challenges you to excel.
Fontbonne’s Bachelor of Science in Marketing, offered through the Eckelkamp College of Global Business and Professional Studies, will teach you how to analyze consumer behavior; develop promotional campaigns; identify new target markets, opportunities, and competitive advantages; conduct and analyze marketing research; and develop a proficient marketing plan. And you can connect and explore all these skills as you work on campus and local marketing campaigns.
Your marketing degree combines fundamental principles with real-world application, ensuring you understand the entire lifecycle of a campaign as well as how to analyze its impact. You’ll study the latest technologies and the best lessons of the past, with an emphasis on creative problem solving supported by a broad liberal arts curriculum steeped in ethics and service.