We are now in an era of voluminous real-time data, fast and affordable computing and data-driven decision-making. As firms across the business spectrum seek new ways to gain a competitive advantage, they rely increasingly on business analytics tools, which refers to the use of data to gain insights and make better, more informed decisions.
A recent survey found that 98% of employers believe that business school graduates need to know how to use data to drive decisions. The Master of Business Administration in Applied Business Analytics addresses this growing need for well-trained professionals with advanced analytical and problem-solving skills. The program is uniquely designed to empower students with the knowledge, tools and skills necessary to improve organizational decision making using data-driven models.
The program is specifically targeted toward individuals who have an existing foundation in selected areas of business, such as accounting, finance, marketing and management and are looking to expand their knowledge.
Graduates of the program are equipped to influence organizational decision making by transforming data into a powerful and predictive strategic asset. Plus, with our 100% online program format, you can be sure you’re developing valuable skills with immediate application to your career in a way that is flexible and fits into your schedule.
The Master of Business Administration in Applied Business Analytics is project based, and student driven. With a curriculum focused on learning skills with direct application to your career, you’ll be immediately utilizing advanced business data analysis strategies in your day-to-day work.