We are now in an era of voluminous real-time data, fast affordable computing, and data- driven decision making, and firms across the spectrum are using and developing new methods to gain competitive advantage. One such area is business analytics, which refers to the ways in which enterprises use data to gain insights and make better, more informed decisions. Having the ability to make sense of data, not just having the data, is what gives a company a competitive advantage. In fact, a recent survey found that 98% of employers believe that business school graduates need to know how to use data to drive decisions.
The Master of Business Administration in Applied Business Analytics addresses this growing need for well-trained professionals with advanced analytical and problem-solving skills. The program is designed to empower students with the knowledge, tools, and skills necessary to improve organizational decision-making using data-driven models.
The program is specifically targeted toward students who have an existing foundation in selected areas of business, such as accounting, finance, marketing, and management and are looking to expand their knowledge.
Graduates of the program will be equipped to influence decision-making using data-driven strategy, thus leading to better business results through the ability to transform data into a powerful and predictive strategic asset. Plus, with our 100% online format focused on real business challenges, you can be sure you’re developing valuable skills with immediate application to your career, in a flexible format with a schedule that works best for you.
The Master of Business Administration in Applied Business Analytics is project based, and student driven. With a curriculum focused on learning skills with direct application to your career, you’ll be immediately utilizing advanced business data analysis strategies in your day-to-day work.