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Bachelor of Science in Esports and Gaming Administration

Program Overview

Your business degree should support you throughout your career growth, no matter which industry, global location, or area of business emphasis you choose to pursue. As part of the Eckelkamp College of Global Business and Professional Studies, Fontbonne’s business department promotes engagement in our diverse business world.
The Bachelor of Science in Esports and Gaming Administration focuses on the business side of this rapidly growing and expanding industry. The global esports industry has continued on an upward trajectory, and with this growth comes professional opportunities for those with the right mix of education, passion, and experience.
The Esports and Gaming Administration program is ideal for anyone interested in esports, sports management, event management, marketing, or anyone who wants to be a part of an industry with prominent growth potential. In the major, students will gain an understanding of the complexities of the industry and its stakeholders, ranging from gamers to billion-dollar media companies. In addition, against the backdrop of various business components, students will learn how to plan and execute esports events, discover how games are created, and recognize the ways in which gaming content is effectively distributed.
Students enrolled in the Bachelor of Science in Esports and Gaming Administration will be taught both through traditional face-to-face and online courses, taught by leading experts in the field of business and esports management.

Program Highlights

Students in this program will be taught the following:

  • Describe the various aspects of planning, organizing, and executing esports events across multiple facets of business and venue management. 
  • Describe the games industry and a basic understanding of how technology-based companies operate. 
  • Recognize the complexities specific to managing esports teams and leagues. 
  • Evaluate revenue streams and risk factors in esports and related businesses. 
  • Understand the strategies necessary to support the business of esports and esports events.

More About This Field

Between 2018 and 2019, the number of jobs in esports nearly doubled – growing a staggering 185%. In 2020, the industry is expected to surpass $1.1 billion in global esports revenues, with an audience surpassing 495 million people. As such, there is a clear path of professional opportunity in the games industry, including roles in distribution, event planning, research, sales, and marketing. The explosive growth in esports – and the attendant growth within the games industry which it has fueled – has created a demand for business professionals with a solid understanding of the nuances of the industry. 

Careers in Esports for non-athletes include:

  • Business Operations Analyst, 
  • Product Manager, 
  • Content Production + Marketing
  • Social Media Manager, 
  • Director of Ecommerce
  • Integrated Marketing Manager
  • Live Events Producer

Program Delivery and Partnerships

This program is offered through a combination of face-to-face and online coursework.  Some of the online coursework is offered through an innovative consortium of other colleges and universities via the Low-Cost Model Consortium and RIZE Education.  Fontbonne evaluates student learning in this degree and maintains responsibility for the curriculum.

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