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Bachelor of Science in Digital Marketing

Program Overview

Your business degree should support you throughout your career growth, no matter which industry, global location, or area of business emphasis you choose to pursue. As part of the Eckelkamp College of Global Business and Professional Studies, Fontbonne’s business department promotes engagement in our diverse business world.

A marketing degree is one of the most versatile majors you can choose because it offers you a wide variety of career opportunities. From entrepreneurs and small business owners to the largest multinational corporations, nearly every organization relies on marketing as a key part of its strategy for success. At Fontbonne, you will be prepared to be a leader in the field, with an ethics-based curriculum that challenges you to excel.

The Bachelor of Science in Digital Marketing major will provide students with the skills necessary to live on the cutting edge of new digital marketing strategies. The curriculum was developed with input from multiple Fortune 500 companies to identify the key areas of expertise needed for students to be successful within marketing roles in the modern workforce. Primary areas of emphasis include SEO, analytics, and social media strategy, as well as courses in programming, which address the need for marketers to be able to scrape data and perform more complex marketing campaigns. Graduates of the program will be equipped with the analytical and critical thinking skills necessary to function in the marketing domain, as well as the ability to successfully build and run digital marketing initiatives.

Program Highlights

Students in this program will be taught the following:

  • The ability to understand and articulate the role of various web-based marketing channels within the context of the larger marketing mix. 
  • The ability to design and implement a marketing campaign and analyze its success or failure. 
  • Develop advanced skills in the composition of compelling B2B and B2C marketing copy as deployed through a variety of channels. 
  • The ability to contextualize any individual marketing campaign within a company’s broader marketing strategy and evaluate the success or failure of that strategy. 
  • The ability to express marketing solutions clearly to a larger team using effective written and oral communication. 
  • An understanding of what drives human interaction with content. 

More About This Field

According to the Bureau of Labor Statistics, Marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $132,620. Furthermore, the number of Marketing manager roles is expected to grow 8% in the next 10 years, significantly faster than the national average.

Despite the strong career prospects of people with digital marketing skills, very few colleges offer robust programs in this area. Because of this, most colleges elect to offer traditional marketing curricula. While this is an excellent base for graduates, these curricula are normally excessively focused on theory, strategy, and the in-person retail experience, none of which are particularly important to companies looking for employees who can live on the cutting edge of new digital marketing strategies. Therefore, our major in Digital Marketing is intended to integrate with existing college business and marketing curricula to provide students with the most vital and in-demand skills in the area. 


  • Marketing managers’ median salary is $132,620
  • Digital Marketing job growth increase by 10% by 2026
  • Avg. Starting pay for digital marketers in the U.S. is $57,000 a year
  • 68% of Marketing spend digital/32% traditional by 2026
  • Paid Youtube is 84% more likely to get viewer attention than TV
  • 27% skills gap between current employees’ email marketing skills, & Social Media Marketing Skills desire

Popular Career Paths

  • Social media marketing
  • Search engine marketing
  • Content management
  • Mobile marketing
  • Video marketing
  • Interactive technology
  • Email marketing
  • SEO/SEM Specialist
  • Analysts & AI Specialist
  • Marketing Manager
  • Market Research Analyst

Marketing Hiring Managers’ most desired skills:

  • Analytics
  • Mobile Marketing
  • Email Marketing
  • Content Marketing
  • Social Media Marketing

Program Delivery and Partnerships

This program is offered through a combination of face-to-face and online coursework.  Some of the online coursework is offered through an innovative consortium of other colleges and universities via the Low-Cost Model Consortium and RIZE Education.  Fontbonne evaluates student learning in this degree and maintains responsibility for the curriculum.

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