Required Courses for the Marketing Minor
A student must successfully complete, at Fontbonne, a minimum of 50 percent of the credit hours required for the minor.
- MKT 210
Marketing Principles3 credits
Presents principles, methods and problems within the marketing discipline focusing on product development, distribution channels, promotion techniques and pricing strategies. Topics include market segmentation, buying motivation, branding, customer service, marketing research, and international marketing considerations. Prerequisite: BSA 100 (may be taken concurrently).
- MKT 340
Consumer Behavior3 credits
Explores the application of the principles of psychology and other social sciences to consumer behavior. The impacts of interpersonal dynamics and social influences are studied in depth. Course material is oriented to the practical application of the basic concepts. Prerequisite: MKT 210
- MKT 410
Marketing Research3 credits
Presentation of the analytical techniques required to identify target markets, consumer needs, and motivations. Includes problem discovery techniques, research design, interpretation of data, and forecasting. Attention is also given to research techniques for the smaller business enterprise. Prerequisite: MKT 210
Choose three courses:
- MKT 325
Social Media Management3 credits
Analysis and application of social media advertising and marketing practices through the development and management of brand voice across multiple platforms. Course will cover content creation and optimization, monitoring, and analytics tolls, lead generation, and social media strategy. Students will be required to create and manage a social media campaign for a client using multiple platforms including Facebook, Twitter, Tumblr, Instagram, Pinterest, and WordPress blogs, among others. Prerequisite: MKT 210
- COM 250
Public Relations3 credits
A study of the communication process for the public relations professional. Examines such areas as evaluating target audiences, developing promotional campaigns, researching PR, and creating effective media strategies/messages. Prerequisites: COM 103; ENG 101.
- COM 260
Media, Technology, and Culture3 credits
An introduction to the theory and function of the mass media, with emphasis on the media’s cultural, ethical, and economic dimensions. Students will examine radio, television, newspapers, magazines, and computer as parts of an evolving information society.
- MKT 310
Retail Management3 credits
A study of relevant merchandising, pricing, promotional, and control techniques in the retail field of distribution. Prerequisite: BUS 233.
- MKT 320
Advertising and Promotion Management3 credits
This course increases students’ understanding of advertising concepts as well as structure and functions of different “players” within the industry. Course material integrates marketing and advertising theory with application in advertising decision-making. Prerequisite: MKT 210
- MKT 330
Principles of Selling3 credits
An introduction to the art of selling. Topics include types of selling and sales training, communications, and the psychology of selling and sales management (compensation and organization). Both the customer and the business perspective are considered. Prerequisite: MKT 210
- MKT 360
Industrial/Organizational Marketing3 Credits
Examines the full range of business-to-business marketing, including commercial enterprises, institutions, and government, as well as traditional industrial marketing issues. It focuses on market dynamics and stresses the strategies industries employ in developing and implementing their methods to industrial buyer behavior, market selection, product planning, product positioning, reseller’s market, and pricing. Prerequisite: MKT 210/BUS 233. Offered on an asneeded basis.
- MKT 420
International Marketing3 credits
An introduction to managing marketing operations in a foreign marketplace. This course focuses on principles, policies, techniques and ethics used in international marketing strategies, and involves gathering and analyzing information in order to solve business problems on a global realm. Prerequisites: BUS 233.
- MKT 430
Case Studies/Readings in Marketing1-3 credits
Provides the student with an opportunity to review a variety of topics within the current literature and to study specific marketing problems through the case study method. Prerequisite: MKT 210; BSA 310
- SPT 260
Sports Marketing3 credits
A study of the elements in the sports marketing field. Topics include sports marketing strategy, sports consumer behavior, technology as it applies to sports marketing, sports market segmentation, sports brand equity, licensing and branding merchandise, pricing, promotion, sales, sponsorship, public relations, and the future of the sports marketing industry. Prerequisite: SPT 101; MKT 210.
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