Strategic Communication

Fontbonne’s Bachelor of Arts in Strategic Communication, developed for communication in the 21st century, prepares students to effectively communicate in oral, written and visual formats, employing strategic messaging to solve problems, influence behavior, repair an image or incite social change. With a twin focus on rhetorical theory and applied skill, and drawing from multidisciplinary coursework, this degree prepares students to be flexible strategic communication professionals capable of succeeding in public policy, advocacy, public relations, public health, marketing and other similar fields.

Strategic Communication Program Highlights

  • Combine your major in communication with a minor or concentration that focuses on your career interests, helping you learn now what you’ll use in the future. We’ll help you tailor your degree to a specific industry or area like the arts, healthcare, technology, etc.
  • Conduct original research using humanistic and social science approaches.
  • Learn to critically evaluate the effectiveness and ethical qualities of strategic messages and messaging.
  • Explore new media, applied design, digital publications and more.
  • Effectively and ethically collect, sort, generate and package information using appropriate research tools.
  • Connect theoretical knowledge with real-world experience through internships in the local and regional community.
  • View the Strategic Communication Curriculum Guide

Strategic Communication Course Samples

  • COM 101

    Communication in Everyday Life

    3 credits

    In this introductory course, students will learn about core concepts and contexts of study in the field of Communication, critically consider the role of communication in their everyday lives, and develop and deliver formal speeches. Topics covered include communication in personal relationships, communication in the workplace, mediated communication, and informative and persuasive speaking.

  • COM 299

    Message Analysis Strategies

    3 credits

    In this course students will learn how to critically analyze, interpret, and evaluate rhetorical messages in public discourse as well as to construct critical arguments about them. Students will learn to use a variety of rhetorical methods and perspectives to analyze the persuasive nature of communication artifacts such as songs, movies, advertisements, speeches, photographs, and public spaces. By reading works of rhetorical criticism, engaging in class discussion, and writing and presenting critical essays, students will consider the constructed nature of public discourse in a variety of contexts. Prerequisites: ENG 101; ENG 102.

  • COM 280

    Social Media Communication

    3 credits

    A theoretical and practical study of social media communication with a focus on current platforms such as YouTube, Facebook, and Twitter. Students will come to learn about and critically evaluate the role of social media in various communication contexts that may include relationships, politics, public relations, and journalism. Students will also practice employing social media communication toward specific goals.

Strategic Communication Career Opportunities

Contact Us

Questions? Contact our Office of Admission: 314-889-1400 or 1-800-205-5862 | fbyou@fontbonne.edu